Charging for Change

If you have not seen it, review this article about how — for the second time, actually — MasterCard and Visa have dramatically changed their credit card processing charges that they conspired to assess merchants: http://www.nytimes.com/2012/07/14/business/mastercard-and-visa-settle-antitrust-suit.html?_r=1. This is great for small business that are trying to compete against larger corporations. But it is also a sign that the money companies have learned that they cannot use the financial systems unfairly. The essence of the Nickel-a-Meal Campaign is to use that system as a form of charitable donation jars so when you buy a burger an extra nickel is automatically added to your bill and sent to food empowerment programs. This gives consumers a significantly louder voice at the table of healthy eating.

What we need now are franchise owners or those with the power of persuasion to get some outlets on board. Anyone know an adventurous entrepreneur? Let me know.

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