Sample of a LOGO that could be displayed at participating locations
Sodas seem to be an unfortunately easy target of attention in the mad rush to make everyone skinny again. People and politicians — and I separate the two of them because I regularly feel they are not one in the same! — often turn to these seemingly easy targets to demonstrate that they are doing something about the pending national and global weight catastrophe.
But in reality, the obesity pandemic in developed nations across the globe (including in the US) is primarily the result of the way we have come to accept fast and convenient food as a part of our community and family culture. So much so, in fact, that we now turn over to these profit-making businesses a very steady, very large degree of access to the “fast money” ATM and credit card systems that we otherwise trust to guard our financial security.
By giving regional and healthy food advocacy projects their own direct access to just a nickel of these flows, we will be significantly equalizing the teeter-totter of publicity. Scientific studies have shown that young children in the US recognize iconic fast food images at about age three before their recognize representations of themselves! It’s time to shift this fact in favor of positive, intelligent and still fun and entertaining eating. It is a very direct way to make the money available to turn Burgers Against Obesity!
135,000,000 people buy fast food daily. That’s $1 billion in revenues on Mondays through Sundays each and every week! No wonder they want us to keep coming back for more! With this project, we can generate $12,500,000 in healthy eating support dollars each and every day of the week as well!
HOW DOES IT WORK?
Basically, the proposal identifies participating businesses with a special logo or other marketing identifiers — sort of like a trust logo on a website or a BBB sign in a business window. Buyers will then know that they can and will be contributing an extra nickel with each purchase AFTER THE ORIGINAL PURCHASE HAS BEEN ELECTRONICALLY APPROVED. The credit card or banking institutions will set up a process of collecting these nickels and sending them without charging an additional fee to the designated regional community banks or trusted charitable agencies — who will then competitively distribute the funds to advocacy projects just as quickly, allowing for fast and effective food change!
The other pages on this Angry Sodas site seek to answer questions about the concept and offer updated information about how and why this Nickel-a-Meal Campaign can work.
If you would like to see a full write-up of the idea, click over to the AJPM Challenge page. The American Journal of Preventative Medicine and the Robert Wood Johnson Foundation are sponsoring a contest to reward inventive anti-obesity campaigns — some that will not otherwise be recognized by traditional or mainstream organizations. Turning Burgers Against Obesity is one of those ideas, and whether we win or not, we now know that others will be giving serious consideration to the number one challenge advocacy efforts continuously have — getting access to sufficient funding to keep their effort strong.
You can even help ensure that this happens by clicking over to the Childhood Obesity Challenge and voting for this Burgers Against Obesity idea!
The Nickel-a-Meal Campaign has the ability to generate an estimated $12,500,000 to this effort EVERY DAY OF THE WEEK! Until we can find a better way to do this, it might be worth our collective efforts to stop picking on sodas alone!
THE LOGO ABOVE – The logos for each of the companies were selected to demonstrate a point. They all have programs that they say seek to improve the health of their customers. I encourage you to check them out and to pressure them to make sure they live up to their promises. So far, well … they have not been as strong at this as they promised. And nearly half of all children are paying the Type 2 price!!
